Pica Design is pleased to announce the new redesign of Waldo County General Hospital’s website at www.wcgh.org! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs.

Waldo County General Hospital (WCGH) is a not-for-profit community hospital committed to providing excellent care for patients and their families in a friendly, caring atmosphere in line with its mission to be the BEST. Services are provided as efficiently as possible with an eye on the future and in collaboration with other community-minded agencies. All services are provided regardless of ability to pay in accordance with the hospital’s financial assistance policy.

In early March, Pica Design was selected to redesign and redevelop the hospital’s new website working within the brand standards outlined by MaineHealth. The goal of the new website design was to remain accessible and intuitive to a broad-range audience while incorporating the newest tools and technologies to allow the hospital to enhance their existing communications and open new channels of communication. In addition, the new website needed to offer the ability to allow Hospital staff to manage every aspect of the website. Over the past six months, we have worked closely with the Hospital’s administrative staff to implement and test all of the site’s new functionality, including:

• a search-as-you-type feature to help people locate Doctor specialties that are difficult to spell
• built-in web accessibility tools for the handicapped (for example, the site can be navigated without a mouse)
• a find-a-doctor feature for specific medical needs
• news features & resources: subscribe to RSS news feeds, newsletters (InPulse & Journey to Health), and the news blog

One of the bigger challenges for our team was to code the new website to work on every browser and keep the website as accessible as possible. Should a website break occur, the user has the ability to ‘Submit a Website Problem’ through a link located within the footer navigation.

In addition to developing the new website, Pica Design is providing hosting services as well as consulting on web and social media strategies to help the Hospital get the most out of its online presence. To learn more about Pica website development and social media strategies, contact us by phone at 207-338-1740 or email at: info@picadesign.com

We would like to welcome the Town of Camden as a new client. In June, Pica Design responded to the Town of Camden and KWRED’s (Knox/Waldo Regional Economic Development) Request For Proposals (RFP) to develop a specialty website and won the contract. The site’s goal will be to market a town-owned property for redevelopment (the former Apollo Tannery site). Pica Design was chosen to design and program the website, www.freelandinmaine.org, which will be going live soon. Stay tuned!

To learn more about Pica Design’s website design, programming, SEO optimization and social media services, contact us today at info@picadesign.com.

We’re pleased to announce the launch of the new Cornerspring Montessori School website. If you’re unfamiliar with Cornerspring Montessori School, they provide excellent child education programs in the heart of Belfast, Maine. Cornerspring Montessori School strives to provide programs using a modified approach to the methods, philosophy, and teachings of Maria Montessori. Their goal is to provide an environment that will stimulate, foster and nurture the love for learning that will continue to develop throughout life. Their new website features a blog for teachers to share information with parents in real-time, a school calendar to promote upcoming events and program scheduling and ways for donors to support the school. It was a sincere pleasure to work with the folks from Cornerspring Montessori and a hoot to see this family-fun website come to fruition. If you would like to learn more about how we may be able to help your school or organization grow and prosper, contact us at: info@picadesign.com

Check out the website! http://www.cornerspringmontessori.com

We recently created a new website for the Heidelberg International Professional Women’s Forum (HIPWF) based in Heidelberg, Germany. The HIP Women’s Forum was founded in 2007 with the vision of bringing together women of the Rhein Neckar region who share international backgrounds and professions in order to build a platform for professional development and a network to promote the individual and collective potential of each member. Women working for multinational companies abroad or in an international environment face many of the same challenges related to being a female professional in a foreign country. Through this forum, women can help one another to grow and achieve personal and professional success. To help them achieve this objective, the HIP Women’s Forum provides a full program of events for professional networking and leadership education throughout the year.

After approaching us in the fall of 2009, the folks at HIPWF decided to go with one of our Pre-Packaged Website solutions to bring their start-up organization online at an affordable price. With the new website, HIPWF now has the right tools and know-how to manage their website’s content virtually and internationally! If you’re interested in learning how Pica Design’s website development solutions can help your start-up business or organization succeed, shoot us an email at: info@picadesign.com

Check out the new website! http://hipwf.com/

We are happy to announce the release of a new website for Home Energy Solutions out of Northport, ME. The folks there came to us looking to revamp their website, but they were on a budget. We suggested one of our Pica Pre-Packaged websites for small businesses.

We then themed the new website to match the identity and business cards we also created for them:

Home Energy Solutions Website

Home Energy Solutions Business Card

Let us know if you need a face-lift for your business! info@picadesign.com

The owners of Landworks Waterfront came to us with a request to update their old website. They were completely happy with the design / functionality of their old website; however, they wanted to add the ability to update the site themselves and, in particular, manage their SEO (Search Engine Optimization) internally. We created a custom WordPress theme for them while keeping the design / layout / colors exactly the same.

Check out the updated Landworks Waterfront website! http://www.landworkswaterfront.com/

We are happy to announce a new website for BJ’s Automotive and Diagnostic Center. After our initial meeting with owner / operator Joel Knight, we all decided that our basic pre-packaged WordPress theme was the best fit for his needs. Joel’s main priority was to be one of the first small businesses in Belfast, Maine to have a website and be involved with social networking. Add BJ’s on Facebook and stay up-to-date with local automotive deals!

Check out the new BJ’s Automotive website! http://www.bjsautod.com/

Pica Design is happy to announce our sponsorship of The Belfast Maskers with a new website! All of us here love the Maskers and all the great plays / readings they perform for the public here in Belfast, Maine. So what better way to show our appreciation than by donating something we create daily.. a website! The site has image slideshows, an event calendar, and a news blog. The Maskers are also able to edit / manage all the content on their new website by themselves.

But, how did we do it without breaking the budget? Well, we’ve created a series of customized WordPress themes, which allow us to create a branded web presence for our small business clients. Pretty cool huh?

Check out The Belfast Maskers new website! http://www.belfastmaskers.com/

Here at Pica Design we are always looking to innovate and help other businesses meet their marketing goals. We truly believe all successful businesses should have a strong web presence in order to meet these goals. The cornerstone of a web presence obviously begins with a strong website which successfully communicates the business to their audience. Most large companies can easily afford such a presence, but what are small businesses to do without breaking the bank?

Here at Pica we have found a middle-ground; branded WordPress themes. These themes let us reuse the common website framing used for most websites; similar to a house foundation, then style the exterior with client branding and colors. We also have modularized several common website components like a calendar, sideshows, image galleries, and blogs so clients can pick and choose the tools their website will need. Once a client chooses a template layout which matches their business model; we customize the template with the client branding and color scheme. We then bundle hosting / domain support and SEO into these packages.

So far we’ve had great success using these themes to create The Belfast Maskers website and the BJ’s Automotive website.

Contact us to learn how these pre-packaged themes can help your business! 207-338-1470 | web@picadesign.com

Pica Design is proud to announce the release of a new website for French & Webb boat builders in Belfast, ME. Todd French and Peter Webb started French & Webb, Inc. in 1996. Since then their company has gained a reputation for high standards and precision joinery. Located on the waterfront in Belfast, Maine, French & Webb, Inc. builds wooden boats using modern methods in combination with traditional craftsmanship. The result is unparalleled workmanship and boats of the highest quality.

Todd and Peter came to us with a desire to update their web presence with a content-rich and stylized design which they can edit themselves. Are you looking to give your website a face lift? Contact Pica Design by email web@picadesign.com or phone 207-338-1740 to find out what we can do for you!

Check out the new site!

http://www.frenchwebb.com