Waldo County General Hospital recently launched a direct mail and advertising campaign to increase community awareness of health center services and the availability of primary care providers in Waldo County. “Quality Care, Close to Home” is the main message of the campaign. Health Center resources include priority sick visits, on-site lab work, friendly staff, and programs for qualifying patients that can help to pay for doctor visits and prescriptions.

Hospital staff managed the implementation of the campaign working closely with Pica Design on strategy, photography, copywriting and design. Local photographer, Margaret McKenna, provided the photography for the campaign, which ran in local online and print news channels. The new campaign ties into the hospital’s new website (also developed by Pica Design), which helps track response to the new campaign.

Highlighted in the campaign were primary care doctors in Waldo County and the Hospital’s physician referral service. The Health Centers featured include: Arthur Jewell Community Health Center, Donald S. Walker Health Center, Lincolnville Regional Health Center, Searsport Health Center, and Stockton Springs Regional Health Center. A second campaign focuses on the Hospital’s Physical and Occupational Therapy programs. To view the Primary Care campaign artwork, visit: www.picadesign.com. To learn more about the Hospital’s service offerings, visit: www.wcgh.org.

Pica Design is pleased to welcome Wreaths Across America™, as a new Client. In early March, Pica was awarded a contract to provide web development services to redesign WAA’s new website presence. The new website is currently in development. Wreaths Across America™ is a non profit 501(c)(3) organization that was formed as an extension of the Arlington Wreath Project. The Arlington Wreath program was started by Morrill Worcester of Worcester Wreath Company in 1992 with the donation and laying of 5,000 Christmas wreaths to Arlington National Cemetery. To learn more about Wreaths Across America™ or support their organization, you can visit them at www.wreathsacrossamerica.org. To learn more about Pica Design’s web development services, visit us at www.picadesign.com or give us a call.

Pica Design is pleased to announce the new redesign of Waldo County General Hospital’s website at www.wcgh.org! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs.

Waldo County General Hospital (WCGH) is a not-for-profit community hospital committed to providing excellent care for patients and their families in a friendly, caring atmosphere in line with its mission to be the BEST. Services are provided as efficiently as possible with an eye on the future and in collaboration with other community-minded agencies. All services are provided regardless of ability to pay in accordance with the hospital’s financial assistance policy.

In early March, Pica Design was selected to redesign and redevelop the hospital’s new website working within the brand standards outlined by MaineHealth. The goal of the new website design was to remain accessible and intuitive to a broad-range audience while incorporating the newest tools and technologies to allow the hospital to enhance their existing communications and open new channels of communication. In addition, the new website needed to offer the ability to allow Hospital staff to manage every aspect of the website. Over the past six months, we have worked closely with the Hospital’s administrative staff to implement and test all of the site’s new functionality, including:

• a search-as-you-type feature to help people locate Doctor specialties that are difficult to spell
• built-in web accessibility tools for the handicapped (for example, the site can be navigated without a mouse)
• a find-a-doctor feature for specific medical needs
• news features & resources: subscribe to RSS news feeds, newsletters (InPulse & Journey to Health), and the news blog

One of the bigger challenges for our team was to code the new website to work on every browser and keep the website as accessible as possible. Should a website break occur, the user has the ability to ‘Submit a Website Problem’ through a link located within the footer navigation.

In addition to developing the new website, Pica Design is providing hosting services as well as consulting on web and social media strategies to help the Hospital get the most out of its online presence. To learn more about Pica website development and social media strategies, contact us by phone at 207-338-1740 or email at: info@picadesign.com

We’d like to welcome Downeast Lakes Land Trust as a new Client. In early June 2010, Pica Design was awarded a contract from Downeast Lakes Land Trust (DLLT) for the design and development of their new website. DLLT is a community-based 501(c)(3) non-profit founded in 2001 in Grand Lake Stream, Maine. Their mission is to contribute to the long-term economic and environmental well-being of the Downeast Lakes region through the conservation and exemplary management of its forests and waters. To learn more about their initiatives and the land that they are conserving, visit: http://www.downeastlakes.org

To learn more about Pica Design’s partnership benefits with other non-profits like Downeast Lakes Land Trust, contact us today at: info@picadesign.com