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Announcing an all-new Pica Design website: www.picadesign.com

Pica Portfolio Tapestry

Featuring
• A new and expanded Pica Portfolio presentation
• Debating the Dots, our new company blog
• Before and After Case Studies
• Much more!

Most people want to be innovative, unique, interesting (main-stream is so not cool). But, how can it be more than just a statement and actually help you?; help you succeed, help you communicate and help you stay fresh? Creativity has to have a purpose. There must be a concept, an end-goal that matters. Jonathan Ive said it so well when he defined design as a process of “stripping away” what is not needed, a simplifying of content and the display of information. It’s not, then, so much about thinking up something cool as it is thinking of the best way to solve a problem to communicate a specific idea. Not to reveal a bias or anything, but someone asked Apple CEO Steve Jobs how they ended up creating the ipod as such a hip device. Jobs replied that  creating a cool device was never the intent, only something that would be simple and easy to use, and that’s cool! Because there is so much “creativity” in culture today, stating the obvious is a refreshing alternative. So creatively simplify your content (whether written or visual). Your audience will thank you.

Pica Design, a graphic design company located in Belfast, won the highest Award for the Integrated Marketing Campaign category at an awards ceremony Thursday evening, November 1st at the Marriott Sable Oaks in South Portland. The award was given to commend the design of the Jetboil POP, Package and Catalog, a series of designs highlighting Jetboil’s innovative engineering and cutting edge outdoor products. Pica Design was selected by Jetboil in 2005 to create and manage the rebranding of their award-winning line of outdoor gear.

The Broderson Awards honor creative excellence in Maine advertising and graphic design, and encourage higher creative standards. Judges are selected from around the U.S. and Canada by the Broderson Awards committee. For more information about the awards, please visit www.brodersons.com.