Pica Design is pleased to announce the new redesign of Waldo County General Hospital’s website at www.wcgh.org! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs.

Waldo County General Hospital (WCGH) is a not-for-profit community hospital committed to providing excellent care for patients and their families in a friendly, caring atmosphere in line with its mission to be the BEST. Services are provided as efficiently as possible with an eye on the future and in collaboration with other community-minded agencies. All services are provided regardless of ability to pay in accordance with the hospital’s financial assistance policy.

In early March, Pica Design was selected to redesign and redevelop the hospital’s new website working within the brand standards outlined by MaineHealth. The goal of the new website design was to remain accessible and intuitive to a broad-range audience while incorporating the newest tools and technologies to allow the hospital to enhance their existing communications and open new channels of communication. In addition, the new website needed to offer the ability to allow Hospital staff to manage every aspect of the website. Over the past six months, we have worked closely with the Hospital’s administrative staff to implement and test all of the site’s new functionality, including:

• a search-as-you-type feature to help people locate Doctor specialties that are difficult to spell
• built-in web accessibility tools for the handicapped (for example, the site can be navigated without a mouse)
• a find-a-doctor feature for specific medical needs
• news features & resources: subscribe to RSS news feeds, newsletters (InPulse & Journey to Health), and the news blog

One of the bigger challenges for our team was to code the new website to work on every browser and keep the website as accessible as possible. Should a website break occur, the user has the ability to ‘Submit a Website Problem’ through a link located within the footer navigation.

In addition to developing the new website, Pica Design is providing hosting services as well as consulting on web and social media strategies to help the Hospital get the most out of its online presence. To learn more about Pica website development and social media strategies, contact us by phone at 207-338-1740 or email at: info@picadesign.com

We are happy to announce the release of a new website for Home Energy Solutions out of Northport, ME. The folks there came to us looking to revamp their website, but they were on a budget. We suggested one of our Pica Pre-Packaged websites for small businesses.

We then themed the new website to match the identity and business cards we also created for them:

Home Energy Solutions Website

Home Energy Solutions Business Card

Let us know if you need a face-lift for your business! info@picadesign.com

Here at Pica Design we are always looking to innovate and help other businesses meet their marketing goals. We truly believe all successful businesses should have a strong web presence in order to meet these goals. The cornerstone of a web presence obviously begins with a strong website which successfully communicates the business to their audience. Most large companies can easily afford such a presence, but what are small businesses to do without breaking the bank?

Here at Pica we have found a middle-ground; branded WordPress themes. These themes let us reuse the common website framing used for most websites; similar to a house foundation, then style the exterior with client branding and colors. We also have modularized several common website components like a calendar, sideshows, image galleries, and blogs so clients can pick and choose the tools their website will need. Once a client chooses a template layout which matches their business model; we customize the template with the client branding and color scheme. We then bundle hosting / domain support and SEO into these packages.

So far we’ve had great success using these themes to create The Belfast Maskers website and the BJ’s Automotive website.

Contact us to learn how these pre-packaged themes can help your business! 207-338-1470 | web@picadesign.com

Pica Design is proud to announce the release of a new website for French & Webb boat builders in Belfast, ME. Todd French and Peter Webb started French & Webb, Inc. in 1996. Since then their company has gained a reputation for high standards and precision joinery. Located on the waterfront in Belfast, Maine, French & Webb, Inc. builds wooden boats using modern methods in combination with traditional craftsmanship. The result is unparalleled workmanship and boats of the highest quality.

Todd and Peter came to us with a desire to update their web presence with a content-rich and stylized design which they can edit themselves. Are you looking to give your website a face lift? Contact Pica Design by email web@picadesign.com or phone 207-338-1740 to find out what we can do for you!

Check out the new site!

http://www.frenchwebb.com

What a better way to celebrate the holidays than to help spread peace through Blueberry and Strawberry Preserves. Peace Preserves, a Client of Pica Design, is a local business that was created to provide an array of unique fundraising items to nonprofit organizations and the retail market. Products were developed as a vehicle to express the simple message to “Spread Peace, Peace Works”. When you buy their products, you send funds directly to youth organizations who are working towards achieving peace in our world today. To learn more on Pica Design’s involvement in helping Peace Preserves to develop their brand identity and packaging, click here. To purchase Peace Preserves for gifts or for your holiday enjoyment, you can visit a variety of local establishments such as the Farmers Fare, the Belfast Co-op, Whole Foods in Portland or directly through the Peace Preserves website . Enjoy!

Pica Design will participate in a panel discussion at CMCA to demonstrate Websites (that work!) for Artists at the CMCA Event: Making Connections: Monthly Marketing Series for Artists this Thursday. Join us from 7:00 – 8:30 PM for Websites, Blogs, Facebook, Twitter, e-marketing, organizational websites for artists, and more. Contact CMCA for registration or questions: 207-236-2875 x303.

Our seminar on websites for businesses at Unity Center for the Performing Arts (June 25th) was well received. With five Pica people contributing to the content, we were able to share a broad range of information–from basic website structure and set-up, to CMS and social networking. We left our audience with one message: use us as a resource! Call, write or comment on our blog. We want to hear from you.

Join us for a nuts-and-bolts presentation on the benefits of websites for businesses. This is a great opportunity to ask questions about websites, network with other business owners and learn more about putting the Web to work for your business.

Event Details:

Thursday, June 25th

4:00 – 5:30 PM

Unity College Center for the Performing Arts

42 Depot Street, Unity, Maine

For registration and event information, call Julie Downer at UniTel: 948-3959;

or email jdowner@uninets.net

Sponsored by Pica Design, LLC, UniTel and Unity College in Maine