Archive for the ‘Fun’ Category

Please put me back on hold.

Monday, July 20th, 2009
Timm Schamberger / DDP

Timm Schamberger / DDP

We regularly get people asking us what our hold music is. It isn’t often that people like to be on hold. Since we added Dave Brubeck’s Take Five as our hold music, people have regularly commented on it. Sometimes even asking to be put back on hold so they could hear the rest of the song. The following is a short story on Brubeck’s Take Five album that appeared on NPR.

Dave Brubeck: An Unlikely Hit, 50 Years Strong

All Things Considered, June 12, 2009 – In 1959, jazz pianist Dave Brubeck topped the pop charts and shook up the notion of rhythm in jazz with an odd-metered song called “Take Five.”
Only trained musicians might understand exactly what gave the Paul Desmond-penned song its flow. It was all in the time signature: five beats to the measure, a departure from more traditional four-four time in jazz. It was cutting-edge and cool — a song millions would scoop up and savor. In an interview with Michele Norris, Brubeck explains what made the time signature so difficult.

“You were brought up playing in four-four,” Brubeck says. “Everybody could walk to it and dance to it. Put an extra beat on it — everybody’s tripping.”

Fifty years ago, “Take Five” appeared on Time Out, a title that served as a double-entendre. Those in the know knew it referenced the mood and the music’s meter.

At age 89, Brubeck has slowed down, but he’s still playing and writing music.

“The more you get to play, the better it is — just play as you can while you can,” Brubeck says. “I can’t wait for the next job so we can play.”

Pica Design Accepts AIGA Challenge: The Conclusion

Thursday, July 2nd, 2009

A few weeks ago we shared our excitement about the letter ‘O’ and how we accepted the challenge to create the letter using found or re-purposed materials for the 2009 AIGA BoNE Show in Boston. Well, our efforts were well received and unique in that we submitted the only entry that used 100% organic materials. In this case, hay and twine. Ultimately, our ‘O’ was auctioned off to a bidder longing for Maine and now hangs proudly on a sun porch. Here are a handful of pictures of the project in the making and the final installation. Thanks to all who participated. Enjoy!

We Bring You the 'O'

BoneShow

Final Installation at Mass College of Art in Boston. Can you find our 'O'?

Word of the Day:

Wednesday, July 1st, 2009

allay
meaning: to diminish or alleviate

Curiously Strong and Undeniably Funny Advertising

Friday, June 5th, 2009

Incredible! Video

Wednesday, June 3rd, 2009

That’s a big cookie…

Tuesday, June 2nd, 2009

Thoughtful and clever marketing that does the trick. Good branding and great execution.

Pica Design Accepts AIGA Challenge

Monday, May 11th, 2009

We’re excited about the letter O.

We’ve accepted the challenge to make a 3-foot ‘O’ that will appear in the word ‘SHOW’ at the 2009 AIGA BoNE Show in Boston at Massachusetts College of Art in June. (By the way, BoNE stands for ‘Best of New England’, and it is the name of a regional design competition hosted by the Boston Chapter of the American Institute of Graphic Arts, or AIGA). The 3-foot-high, 43-foot-long Exhibition marquee of dimensional letters will spell out, ‘AIGA B(oNE) SHOW’ and will feature found or re-purposed materials. Each letter will be on display for the duration of the exhibition and will be up for auction at the Opening Reception on June 11 to raise money for AIGA Boston.

We have some ideas on materials we would like to use for our environmentally friendly letter O…do you? If you have a suggestion on materials, please leave a comment here (keep in mind the final O must be 25 pounds max).

O, what fun.

AIGA B(oNE) SHOW
Opening Reception: Jun 11
Exhibition: June 12 – July 8
Location: Bakalar Gallery, 621 Huntington Ave., Boston
www.boneshow.org

Thanks to Brandon Bird, AIGA BoNE SHOW Director
for sending us the Call for Characters!

Rob’s Favorite Video

Tuesday, February 10th, 2009