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	<title>Debating the Dots &#187; Featured Project</title>
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	<link>http://blog.picadesign.com</link>
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		<title>Land Trust&#8217;s Conservation + Recreation Site Goes Live</title>
		<link>http://blog.picadesign.com/2010/10/land-trusts-conservation-recreation-site-goes-live/</link>
		<comments>http://blog.picadesign.com/2010/10/land-trusts-conservation-recreation-site-goes-live/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 19:17:07 +0000</pubDate>
		<dc:creator>jen</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://blog.picadesign.com/?p=852</guid>
		<description><![CDATA[Downeast Lakes Land Trust (DLLT) is a 501(c)(3) nonprofit organization founded in 2001 by local residents of Grand Lake Stream, Maine. They contribute to the long-term economic and environmental well-being of the Downeast Lakes region through the conservation and exemplary management of its forests and waters. Pica Design answered a request for proposal from DLLT [...]]]></description>
			<content:encoded><![CDATA[<p>Downeast Lakes Land Trust (DLLT) is a 501(c)(3) nonprofit organization founded in 2001 by local residents of Grand Lake Stream, Maine. They contribute to the long-term economic and environmental well-being of the Downeast Lakes region through the conservation and exemplary management of its forests and waters.</p>
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<td valign="top">Pica Design answered a request for proposal from DLLT in April of 2010 and was chosen to redesign the organization&#8217;s outmoded web site. We reorganized content and designed a website which would be a resource for visitors, both for conservation news and as a guide to recreation opportunities in the region. A home-page slideshow features photos that capture the beauty and wildlife of the Grand Lake Stream area. We also built in new functionality: a blog, event calendar, and social networking tools. The site is optimized for search engines and traffic analysis. And&#8211;last, but not least&#8211;what would a non-profit be without its supporters? The new website allows visitors to contribute online; donors can direct a donation to a specific project, or donate in the name of someone special. </p>
<p>We are excited to see how the site performs, so we&#8217;ll be checking in through Google Analytics and Google Webmaster Tools. In six months, we will analyze the site&#8217;s performance in search engines, part of our effort to optimize DLLT&#8217;s online visibility and help DLLT staff and volunteers do what they do best: Conserving Forests and Lakes &#8211; For People &#8211; Forever.
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<div id="attachment_860" class="wp-caption alignright" style="width: 310px"><a href="http://blog.picadesign.com/wp-content/uploads/2010/11/DLLT-Before1.png" target="_blank"><img style="border: 0px initial initial;" title="&lt;strong&gt;&lt;strong&gt;DowneastLakes.Org BEFORE&lt;/strong&gt;&lt;/strong&gt;" src="http://blog.picadesign.com/wp-content/uploads/2010/11/DLLT-Before1-300x273.png" alt="" width="300" height="176" /></a><p class="wp-caption-text">Downeast Lakes Land Trust Website: BEFORE</p></div><br />
<div id="attachment_875" class="wp-caption alignright" style="width: 310px"><a href="https://www.downeastlakes.org" target="_blank"><img class="size-medium wp-image-875  " style="border: 0px initial initial;" title="Picture4Crop" src="http://blog.picadesign.com/wp-content/uploads/2010/11/Picture4Crop2-300x176.png" alt="" width="300" height="176" /></a><p class="wp-caption-text">Downeast Lakes Land Trust Website: AFTER</p></div>
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<p>
Check out the new site @ <a href="https://www.downeastlakes.org">https://www.downeastlakes.org</a></p>
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		<title>Pica Design Launches WCGH.org Website</title>
		<link>http://blog.picadesign.com/2010/08/pica-design-launches-wcgh-website/</link>
		<comments>http://blog.picadesign.com/2010/08/pica-design-launches-wcgh-website/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:57:50 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Pica Client]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://blog.picadesign.com/?p=776</guid>
		<description><![CDATA[Pica Design is pleased to announce the new redesign of Waldo County General Hospital&#8217;s website at www.wcgh.org! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs. &#160; &#160; Waldo [...]]]></description>
			<content:encoded><![CDATA[<p>Pica Design is pleased to announce the new redesign of Waldo County General Hospital&#8217;s website at <a href="http://www.wcgh.org/" target="_blank">www.wcgh.org</a>! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs.
<p>&nbsp;</p>
<div><a href="http://www.wcgh.org" target="_blank"><img class="alignnone size-large wp-image-788" title="Waldo County General Hospital Home Page" src="http://blog.picadesign.com/wp-content/uploads/2010/08/10-08-04-151158-Waldo-County-General-Hospital-1024x624.jpg" alt="Waldo County General Hospital Home Page" width="430" height="262" /></a></div>
<p>&nbsp;</p>
<p>Waldo County General Hospital (WCGH) is a not-for-profit community hospital committed to providing excellent care for patients and their families in a friendly, caring atmosphere in line with its mission to be the BEST. Services are provided as efficiently as possible with an eye on the future and in collaboration with other community-minded agencies. All services are provided regardless of ability to pay in accordance with the hospital’s financial assistance policy.
<p>&nbsp;</p>
<p>In early March, Pica Design was selected to redesign and redevelop the hospital&#8217;s new website working within the brand standards outlined by MaineHealth. The goal of the new website design was to remain accessible and intuitive to a broad-range audience while incorporating the newest tools and technologies to allow the hospital to enhance their existing communications and open new channels of communication. In addition, the new website needed to offer the ability to allow Hospital staff to manage every aspect of the website. Over the past six months, we have worked closely with the Hospital&#8217;s administrative staff to implement and test all of the site&#8217;s new functionality, including:</p>
<ul>
<li><a href="http://www.wcgh.org/" target="_blank">a search-as-you-type feature to help people locate Doctor specialties that are difficult to spell</a></li>
<li><a href="http://www.wcgh.org/site-tools/accessibility/" target="_blank">built-in web accessibility tools for the handicapped (for example, the site can be navigated without a mouse)</a></li>
<li>a find-a-doctor feature for specific medical needs</li>
<li><a href="http://www.wcgh.org/news/" target="_blank">news features &amp; resources: subscribe to RSS news feeds, newsletters (InPulse &amp; Journey to Health), and the news blog</a></li>
</ul>
<p>One of the bigger challenges for our team was to code the new website to work on every browser and keep the website as accessible as possible. Should a website break occur, the user has the ability to &#8216;Submit a Website Problem&#8217; through a link located within the footer navigation.
<p>&nbsp;</p>
<p>In addition to developing the new website, Pica Design is providing hosting services as well as consulting on web and social media strategies to help the Hospital get the most out of its online presence. To learn more about Pica website development and social media strategies, contact us by phone at 207-338-1740 or email at: info@picadesign.com</p>
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		<title>New SteriPEN Retail Packaging</title>
		<link>http://blog.picadesign.com/2010/05/new-steripen-retail-packaging/</link>
		<comments>http://blog.picadesign.com/2010/05/new-steripen-retail-packaging/#comments</comments>
		<pubDate>Tue, 11 May 2010 15:23:37 +0000</pubDate>
		<dc:creator>Cassidy</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Pica Client]]></category>

		<guid isPermaLink="false">http://blog.picadesign.com/?p=715</guid>
		<description><![CDATA[Pica Design was asked to create New Packaging for a company in Blue HIll, Maine called Hydro-Photon. Hydro-Photon sells a product called the SteriPEN. Pica Design has been designing all of the SteriPEN collateral for the last 5 years. They recently released 3 new SteriPEN products; The SteriPEN Emergency, Mini, and Traveler. Each product is [...]]]></description>
			<content:encoded><![CDATA[<p>Pica Design was asked to create New Packaging for a company in Blue HIll, Maine called Hydro-Photon. Hydro-Photon sells a product called the SteriPEN. Pica Design has been designing all of the SteriPEN collateral for the last 5 years. They recently released 3 new SteriPEN products; The SteriPEN Emergency, Mini, and Traveler. Each product is intended for a different market but they wanted the packages to have a similar look and feel. <a href="http://www.picadesign.com/index.php?option=com_joomgallery&amp;func=detail&amp;id=613&amp;Itemid=40">Click Here for a larger view.</a></p>
<div id="attachment_716" class="wp-caption alignleft" style="width: 310px"><a href="http://www.picadesign.com/index.php?option=com_joomgallery&amp;func=detail&amp;id=613&amp;Itemid=40"><img class="size-medium wp-image-716" title="3Packages72dpi" src="http://blog.picadesign.com/wp-content/uploads/2010/05/3Packages72dpi-300x123.jpg" alt="SteriPEN Emergency, Mini, Traveler" width="300" height="123" /></a><p class="wp-caption-text">SteriPEN Emergency, Mini, Traveler</p></div>
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		<title>Spreading Peace for the Holidays&#8230; How Sweet it is.</title>
		<link>http://blog.picadesign.com/2009/12/spreading-peace-for-the-holidays-how-sweet-it-is/</link>
		<comments>http://blog.picadesign.com/2009/12/spreading-peace-for-the-holidays-how-sweet-it-is/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:51:18 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pica Client]]></category>

		<guid isPermaLink="false">http://blog.picadesign.com/?p=620</guid>
		<description><![CDATA[What a better way to celebrate the holidays than to help spread peace through Blueberry and Strawberry Preserves. Peace Preserves, a Client of Pica Design, is a local business that was created to provide an array of unique fundraising items to nonprofit organizations and the retail market. Products were developed as a vehicle to express the [...]]]></description>
			<content:encoded><![CDATA[<p>What a better way to celebrate the holidays than to help spread peace through Blueberry and Strawberry Preserves. Peace Preserves, a Client of Pica Design, is a local business that was created to provide an array of unique fundraising items to nonprofit organizations and the retail market. Products were developed as a vehicle to express the simple message to &#8220;Spread Peace, Peace Works&#8221;. When you buy their products, you send funds directly to youth organizations who are working towards achieving peace in our world today. To learn more on Pica Design&#8217;s involvement in helping Peace Preserves to develop their brand identity and packaging, <a href="http://www.picadesign.com/index.php?option=com_joomgallery&amp;func=detail&amp;id=490&amp;Itemid=40" target="_self">click here</a>. To purchase Peace Preserves for gifts or for your holiday enjoyment, you can visit a variety of local establishments such as the <a href="http://www.farmersfare.com/" target="_blank">Farmers Fare</a>, the <a href="http://belfast.coop/" target="_blank">Belfast Co-op</a>, <a href="http://www.wholefoodsmarket.com/stores/portland-me/" target="_blank">Whole Foods in Portland</a> or directly through the <a href="http://www.peacepreserves.com/" target="_blank">Peace Preserves</a> website . Enjoy!</p>
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			<wfw:commentRss>http://blog.picadesign.com/2009/12/spreading-peace-for-the-holidays-how-sweet-it-is/feed/</wfw:commentRss>
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		<title>Featured Project: G•O Logic, LLC</title>
		<link>http://blog.picadesign.com/2009/04/featured-project-g%e2%80%a2o-logic-llc/</link>
		<comments>http://blog.picadesign.com/2009/04/featured-project-g%e2%80%a2o-logic-llc/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 18:10:16 +0000</pubDate>
		<dc:creator>Cait</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
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		<guid isPermaLink="false">http://www.picadesign.com/blog/?p=132</guid>
		<description><![CDATA[We are thrilled to announce the launch of G•O Logic Homes Online: www.gologichomes.com We began working with G•O Logic to design their logo. We also helped to define their competitors and potential market, built their website, and helped with site launch marketing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gologichomes.com"><img class="alignnone size-full wp-image-153" title="G•O Logic Launch Email" src="http://www.picadesign.com/blog/wp-content/uploads/2009/04/picture-2.png" alt="G•O Logic Launch Email" width="507" height="421" /></a></p>
<p>We are thrilled to announce the launch of G•O Logic Homes Online: <a href="http://www.gologichomes.com" target="_blank">www.gologichomes.com</a></p>
<p>We began working with G•O Logic to design their logo. We also helped to define their competitors and potential market, built their website, and helped with site launch marketing.</p>
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		<title>Featured Project: Time for Belfast</title>
		<link>http://blog.picadesign.com/2008/07/featured-project-time-for-belfast/</link>
		<comments>http://blog.picadesign.com/2008/07/featured-project-time-for-belfast/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 17:25:52 +0000</pubDate>
		<dc:creator>Cait</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.picadesign.com/blog/?p=122</guid>
		<description><![CDATA[Time for Belfast came to Pica Design to enhance their website. We re-organized the site, adding styles and structure, and posted new video clips for viewing. The mission of Time for Belfast is to put Belfast and its business community on the radar in Maine and beyond. The program is designed to confront strategic needs [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-123" style="margin-right: 15px;" title="tfb-2" src="http://www.picadesign.com/blog/wp-content/uploads/2009/05/tfb-2.jpg" alt="tfb-2" width="300" height="150" /></p>
<p>Time for Belfast came to Pica Design to enhance their website. We re-organized the site, adding styles and structure, and posted new video clips for viewing. The mission of Time for Belfast is to put Belfast and its business community on the radar in Maine and beyond. The program is designed to confront strategic needs by giving students a voice and a leading role in a project that harnesses the converging medias of HD photography, Internet publication and TV airplay. To view their ‘spoof video’, click here. Time For Belfast’s website update project was spearheaded by our 2007-2008 intern, Zak Strassberg, under the direction of Web Designer Caitlin Holman.</p>
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		<title>Featured Project: Cedarholm Garden Bay Inn</title>
		<link>http://blog.picadesign.com/2008/05/featured-project-cedarholm-garden-bay-inn/</link>
		<comments>http://blog.picadesign.com/2008/05/featured-project-cedarholm-garden-bay-inn/#comments</comments>
		<pubDate>Wed, 07 May 2008 17:12:31 +0000</pubDate>
		<dc:creator>Cait</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.picadesign.com/blog/?p=125</guid>
		<description><![CDATA[We re-designed this beautiful Camden Inn’s website just before the 2008 summer tourism season. The site takes full advantage of color photography of the Inn’s gardens and features slideshows of each cottage’s amenities. From sweeping ocean views to gorgeous interior decor, this Inn has it all, and the new web site is enticing new visitors [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-126" style="margin-right: 15px;" title="Cedarholm Garden Bay Inn" src="http://www.picadesign.com/blog/wp-content/uploads/2009/05/cedarholm.jpg" alt="Cedarholm Garden Bay Inn" width="210" height="169" />We re-designed this beautiful Camden Inn’s website just before the 2008 summer tourism season. The site takes full advantage of color photography of the Inn’s gardens and features slideshows of each cottage’s amenities. From sweeping ocean views to gorgeous interior decor, this Inn has it all, and the new web site is enticing new visitors to explore the area.</p>
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		<title>Featured Project: UniTel</title>
		<link>http://blog.picadesign.com/2008/03/featured-project-unitel/</link>
		<comments>http://blog.picadesign.com/2008/03/featured-project-unitel/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 17:39:25 +0000</pubDate>
		<dc:creator>Cait</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.picadesign.com/blog/?p=129</guid>
		<description><![CDATA[A local telephone company serving Waldo, Penobscot and Kennebec Counties, UniTel came to Pica Design to re-design their website. We incorporated a new content management system that would meet their requirements for current and growing content as well as customer demand. UniTel staff can now update content and images in-house.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-128" style="margin-right: 15px;" title="UniTel" src="http://www.picadesign.com/blog/wp-content/uploads/2009/05/unitel.jpg" alt="UniTel" width="210" height="169" />A local telephone company serving Waldo, Penobscot and Kennebec Counties, UniTel came to Pica Design to re-design their website. We incorporated a new content management system that would meet their requirements for current and growing content as well as customer demand. UniTel staff can now update content and images in-house.</p>
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