New Client—Jetboil, Inc..—Joins Pica Roster
Saturday, January 21st, 2006Jetboil, Inc., of Guild, New Hampshire, engaged Pica Design to design packaging for a holiday coffee bundle, the Jetboil Java Kit, in retail stores nationwide for the 2005 holiday season. We also worked with Jetboil to develop new packaging for their Group Cooking System, and a point of purchase endcap display for Jetboil product inventory. The Jetboil combines the power of a 21st century portable stove with the simplicity of a travel mug. Named “Editor’s Choice” for 2004 by Backpacker Magazine and “Gear of the Year” by Outside Magazine, the product is available at more than 400 retailers nationwide. Click here to see examples of this work.