Pica Design is pleased to announce the new redesign of Waldo County General Hospital’s website at www.wcgh.org! Waldo County Healthcare, Inc. (WCHI) serves the healthcare needs of Waldo County residents through Waldo County General Hospital, five rural health centers, home health and hospice services, public health nursing, physicians’ offices and educational programs.

Waldo County General Hospital (WCGH) is a not-for-profit community hospital committed to providing excellent care for patients and their families in a friendly, caring atmosphere in line with its mission to be the BEST. Services are provided as efficiently as possible with an eye on the future and in collaboration with other community-minded agencies. All services are provided regardless of ability to pay in accordance with the hospital’s financial assistance policy.

In early March, Pica Design was selected to redesign and redevelop the hospital’s new website working within the brand standards outlined by MaineHealth. The goal of the new website design was to remain accessible and intuitive to a broad-range audience while incorporating the newest tools and technologies to allow the hospital to enhance their existing communications and open new channels of communication. In addition, the new website needed to offer the ability to allow Hospital staff to manage every aspect of the website. Over the past six months, we have worked closely with the Hospital’s administrative staff to implement and test all of the site’s new functionality, including:

• a search-as-you-type feature to help people locate Doctor specialties that are difficult to spell
• built-in web accessibility tools for the handicapped (for example, the site can be navigated without a mouse)
• a find-a-doctor feature for specific medical needs
• news features & resources: subscribe to RSS news feeds, newsletters (InPulse & Journey to Health), and the news blog

One of the bigger challenges for our team was to code the new website to work on every browser and keep the website as accessible as possible. Should a website break occur, the user has the ability to ‘Submit a Website Problem’ through a link located within the footer navigation.

In addition to developing the new website, Pica Design is providing hosting services as well as consulting on web and social media strategies to help the Hospital get the most out of its online presence. To learn more about Pica website development and social media strategies, contact us by phone at 207-338-1740 or email at: info@picadesign.com

We would like to welcome the Town of Camden as a new client. In June, Pica Design responded to the Town of Camden and KWRED’s (Knox/Waldo Regional Economic Development) Request For Proposals (RFP) to develop a specialty website and won the contract. The site’s goal will be to market a town-owned property for redevelopment (the former Apollo Tannery site). Pica Design was chosen to design and program the website, www.freelandinmaine.org, which will be going live soon. Stay tuned!

To learn more about Pica Design’s website design, programming, SEO optimization and social media services, contact us today at info@picadesign.com.

We’d like to welcome Downeast Lakes Land Trust as a new Client. In early June 2010, Pica Design was awarded a contract from Downeast Lakes Land Trust (DLLT) for the design and development of their new website. DLLT is a community-based 501(c)(3) non-profit founded in 2001 in Grand Lake Stream, Maine. Their mission is to contribute to the long-term economic and environmental well-being of the Downeast Lakes region through the conservation and exemplary management of its forests and waters. To learn more about their initiatives and the land that they are conserving, visit: http://www.downeastlakes.org

To learn more about Pica Design’s partnership benefits with other non-profits like Downeast Lakes Land Trust, contact us today at: info@picadesign.com

We’re pleased to announce the launch of the new Cornerspring Montessori School website. If you’re unfamiliar with Cornerspring Montessori School, they provide excellent child education programs in the heart of Belfast, Maine. Cornerspring Montessori School strives to provide programs using a modified approach to the methods, philosophy, and teachings of Maria Montessori. Their goal is to provide an environment that will stimulate, foster and nurture the love for learning that will continue to develop throughout life. Their new website features a blog for teachers to share information with parents in real-time, a school calendar to promote upcoming events and program scheduling and ways for donors to support the school. It was a sincere pleasure to work with the folks from Cornerspring Montessori and a hoot to see this family-fun website come to fruition. If you would like to learn more about how we may be able to help your school or organization grow and prosper, contact us at: info@picadesign.com

Check out the website! http://www.cornerspringmontessori.com

We recently created a new website for the Heidelberg International Professional Women’s Forum (HIPWF) based in Heidelberg, Germany. The HIP Women’s Forum was founded in 2007 with the vision of bringing together women of the Rhein Neckar region who share international backgrounds and professions in order to build a platform for professional development and a network to promote the individual and collective potential of each member. Women working for multinational companies abroad or in an international environment face many of the same challenges related to being a female professional in a foreign country. Through this forum, women can help one another to grow and achieve personal and professional success. To help them achieve this objective, the HIP Women’s Forum provides a full program of events for professional networking and leadership education throughout the year.

After approaching us in the fall of 2009, the folks at HIPWF decided to go with one of our Pre-Packaged Website solutions to bring their start-up organization online at an affordable price. With the new website, HIPWF now has the right tools and know-how to manage their website’s content virtually and internationally! If you’re interested in learning how Pica Design’s website development solutions can help your start-up business or organization succeed, shoot us an email at: info@picadesign.com

Check out the new website! http://hipwf.com/

We recently finished designing a poster for Vision Source, a Belfast optometrist practice for Dr. Jeffery Dutch, OD and Dr. Amy Marnecheck, OD. The poster will be used for Vision Source’s annual Trunk Show, a special sale of high-end eyewear brands, on Thursday, May 28th. The posters measure 3ft. by 3ft. and were printed by Warner Graphics in Camden.

Pica Design has been designing theatrical posters for Belfast Maskers for over 9 years. Their most recent poster was designed to promote a concert performance featuring the songs of Janis Joplin.

Pica Design was asked to create New Packaging for a company in Blue HIll, Maine called Hydro-Photon. Hydro-Photon sells a product called the SteriPEN. Pica Design has been designing all of the SteriPEN collateral for the last 5 years. They recently released 3 new SteriPEN products; The SteriPEN Emergency, Mini, and Traveler. Each product is intended for a different market but they wanted the packages to have a similar look and feel. Click Here for a larger view.

SteriPEN Emergency, Mini, Traveler

Here at Pica we just love trying new things; especially working with cool code libraries and open APIs (Application Programming Interface). The folks from the Maine Windjammer Association came back to us (we originally designed their site in ’05) to incorporate a user-driven media community into their website. Well what does that mean? We used the YouTube API and Flickr API to build tools for users to submit their photos and videos to the website. Now users can add video of their journey on the ships to the Windjammer YouTube user playlist, and add their photos to the Windjammer Flickr group . Users can also now submit their photos to a yearly Windjammer photo contest and possibly win a free Windjammer cruise! Check out the ‘Image Gallery’ and ‘Video Gallery’ on the new site!

http://www.sailmainecoast.com

The owners of Landworks Waterfront came to us with a request to update their old website. They were completely happy with the design / functionality of their old website; however, they wanted to add the ability to update the site themselves and, in particular, manage their SEO (Search Engine Optimization) internally. We created a custom WordPress theme for them while keeping the design / layout / colors exactly the same.

Check out the updated Landworks Waterfront website! http://www.landworkswaterfront.com/